How Agnesa brought a 25-year family business online in North Macedonia.
Agnesa is a family-run hardware and construction materials retailer and distributor based in Bitola, North Macedonia. Founded in 2000, they needed an e-commerce platform that could carry their full catalog online and match the trust they have built with craftsmen and homeowners over 25 years.
The problem.
Agnesa had grown into a regional hardware authority with two showrooms in Bitola, a wide catalog of electrical, sanitary, lighting, tools, plumbing, garden, paints, and construction supplies, and a loyal base of craftsmen. Their online presence had not kept pace.
Customers browsing from outside Bitola had no reliable way to check stock, compare trusted brands, or place an order without a phone call. The business was leaving e-commerce revenue on the table.
The team also needed a site their staff could manage directly, adding new products and categories without waiting on a developer for every catalog change.
How we approached it.
We built Agnesa a Medusa Commerce site structured around their existing category logic, so electrical, sanitary, lighting, tools, plumbing, garden, paints, and construction products each have a dedicated, browsable home.
CMS collections carry the product catalog and brand pages, giving the Agnesa team direct control over listings, pricing, and availability without touching code.
Free delivery over 3,000 denars and call center support were built into the checkout experience, mirroring the service Agnesa craftsmen already expect in-store.
Under the hood.
For the engineers reading. The commerce architecture, catalog structure, and delivery logic.
Migrating a catalog this wide into a clean commerce structure was the real work. We mapped every category to a CMS collection so the Agnesa team can add products and brands without restructuring the site.
What changed.
Staff manage the full product catalog across eight categories without developer help.
Customers shop trusted brands like Bosch, Wurth, and Knauf alongside everyday hardware essentials.
Free delivery thresholds and call center support carry over from the showroom experience.
We offer the best for our customers.
- Edmond Veseli, Agnesa