Insights - Field notes · Since 2026
Notes from a senior-led studio, working on Webflow and Medusa.
No thought leadership. No SEO farms. Occasional writing on the things we're actually working on - Webflow architecture, Medusa builds, retainer economics, and what senior-led delivery means in practice.
Monthly, occasionally more
Webflow · Medusa JS · Studio operations
The people doing the work
All insights
5
July 15, 2026
Medusa JS
6
July 1, 2026
Webflow
4
June 15, 2026
Studio notes
6
June 1, 2026
Webflow
3
May 15, 2026
Case thinking
What's coming
The next three pieces.
Webflow CMS architecture for teams that will scale past 20 landing pages.
When "just add an app" stops working - a Shopify-to-Medusa migration decision tree.
AI-assisted Webflow and Medusa delivery - under senior direction, not instead of it.
No dates. Published when they're good enough.