Insights - Field notes · Since 2026
Notes from a senior-led studio, working on Webflow and Medusa.
No thought leadership. No SEO farms. Occasional writing on the things we're actually working on - Webflow architecture, Medusa builds, retainer economics, and what senior-led delivery means in practice.
Monthly, occasionally more
Webflow · Medusa JS · Studio operations
The people doing the work
All insights
5
July 15, 2026
Medusa JS
6
July 1, 2026
Webflow
4
June 15, 2026
Studio notes
6
June 1, 2026
Webflow
3
May 15, 2026
Case thinking
What's coming
The next three pieces.
Webflow CMS architecture for teams that will scale past 20 landing pages.
When "just add an app" stops working - a Shopify-to-Medusa migration decision tree.
AI-assisted Webflow and Medusa delivery - under senior direction, not instead of it.
No dates. Published when they're good enough.
Follow along
Get new pieces by email.
One email when something ships. No newsletter, no drip campaigns, no lead scoring. Just the writing.
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