How Crème de la Crème built a patent-ready brand and Webflow site from scratch.
Crème de la Crème is an artisanal ice cream company that needed a brand identity and digital presence worthy of their product - patent-ready assets, vibrant design, and a CMS their small team could run.
The problem.
Crème de la Crème had a product worth premium shelf space but no cohesive brand to match. Logo, color, typography, and marketing materials had evolved ad hoc as the company grew.
There was no digital home that communicated quality and artisanal craft. Retail partners and customers had nowhere to explore flavors, find stockists, or understand the brand story.
The founder needed patent-ready brand assets and a platform the small team could update as new flavors and retail locations launched.
We had great product and no visual language. Retailers and customers could not see what we stood for.
- Founder, Crème de la Crème
How we approached it.
We built the brand from zero: logo exploration, color system, typography, and a design language that works on pints, brochures, stickers, and screens.
The Webflow site carries that system through every page. Product storytelling, flavor pages, and location finders share components and CMS collections so new content ships on-brand by default.
Handover included print-ready templates, a brand guidelines document, and CMS editor training so the team runs campaigns without us in the loop.
Premium food brands sell feeling before flavor. The site had to taste good before the first spoon.
Under the hood.
For the designers reading. The brand system, Webflow structure, and handover package.
Food brands live and die on photography and color. We built a Webflow image pipeline with consistent aspect ratios and alt-text patterns so every new flavor page ships looking on-brand on day one.
What changed.
Patent-ready logo, color, and typography packaged for legal filing and retail partners.
Marketing team updates seasonal flavors and store locations without touching code.
Print-ready templates for brochures, stickers, and promo materials share the same design tokens.
For the first time our packaging, website, and social posts look like they come from the same company.
- Founder, Crème de la Crème