How Freightech US rebuilt its digital front door on Webflow.
Freightech US is a logistics company specializing in freight and asset management across the United States. They needed a website that matched their market position and turned search traffic into qualified leads.
The problem.
Freightech US had outgrown its existing website. The design did not reflect an innovation-focused logistics company, user engagement was weak, and the platform was painful to update.
Search visibility was the sharper problem. The site struggled to rank for freight and asset management terms, which meant qualified shippers and carriers were finding competitors first.
Every new service page or content update required developer time. Marketing could not move at the speed the business needed.
Our old site looked like we were stuck in 2015. Prospects were judging our capabilities before they ever called.
- Marketing Director, Freightech US
How we approached it.
We started with discovery: competitor analysis, stakeholder workshops, and a keyword map tied to Freightech's service lines and regional focus.
The redesign prioritized clarity. Service pages explain capabilities in plain language. Navigation routes shippers, carriers, and enterprise buyers to the right content fast. CTAs sit at decision points, not as afterthoughts.
We rebuilt the site on Webflow so the marketing team owns day-to-day updates. SEO was not a launch-week task - metadata templates, structured data, and URL redirects were built into the CMS structure from the start.
We did not just redesign pages. We rebuilt how their team publishes and ranks.
Under the hood.
For the engineers reading. The stack, the integration points, and the decisions worth noting.
The hardest part was not Webflow - it was migrating legacy page structures without losing indexed URLs. We mapped every redirect, rebuilt metadata field by field, and kept the old sitemap live until Search Console confirmed the handoff.
What changed.
Marketing updates service pages and case content without developer help.
Structured data and metadata follow a repeatable SEO template per page type.
Lead forms and analytics integrate cleanly with their existing CRM workflow.
We finally have a site that looks like the company we are - and our team updates it without filing a ticket.
- Marketing Director, Freightech US